carrotmob.org
Sunday June 22, 2008 at 12:35 am | Filed under On the Web
We all get those emails that say “don’t buy gas on May 31st! — we’ll teach those oil companies!” and then we never know what happens, even if we don’t buy the gas that day. There’s a group that’s take this kinda idea and applied to it to the flash mob idea. Carrotmob.org is proposing that consumers band together and use their purchasing power to change the way businesses think about energy efficiency. They do this by focusing a lot of consumer power at one brand or location who have agreed to use a percentage of their profit to decrease their carbon footprint. Their first test was a smashing success and I’m looking forward to hearing out their future projects.
What I love about this approach is that is that it doesn’t involve any negatives: no boycotts, no strikes, no horrible letters. Everyone wins here. Great idea!
Do You Twitter?
Wednesday June 18, 2008 at 7:46 pm | Filed under On the Web
I’m off work, but I’m working…
Saturday December 29, 2007 at 1:59 am | Filed under On the Web, Site
